Connecticut Valley Homes & Rhode Island Modular Homes Online

Connecticut Valley Homes and Rhode Island Modular Homes both launched new websites to showcase new home options, commercial buildings and office options with their new custom built websites by Builder Consulting.  Both websites feature 24/7 online updating via the BuilderAdmin.com content management system and expert Search Engine Optimization by Builder Consulting to reach more buyers and sell more homes online.

Visit the new websites today at:

www.CTValleyHomes.com

www.RIModularHomes.com

Contact Builder Consulting today to see how your business can reach more buyers and sell more online with a BETTER BUILT WEBSITE

Robert 'Dot Com' Jackson
BuilderConsulting.com
913-814-8844 Office

Caruso Homes Maryland & Virginia New Home Builder Goes Social

Caruso Homes, a home builder with new home communities throughout Maryland and Virginia partnered with Bob Schultz & The New Home Specialists and Builder Consulting to promote new home developments through Social Media Marketing. The Internet Marketing Experts at Builder Consulting helped Caruso Homes setup Facebook, Plaxo, LinkedIn, Google and many other social networking systems designed to share instant up to date information with home owners, prospective buyers and online shoppers.

The social media marketing is also being used to promote the Symphony Village active adult community at Centerville near Baltimore. Visit the Caruso Homes website at www.CarusoHomes.com or Symphony Village online at www.SymphonyVillage.com or for expert Internet Marketing and Social Media Marketing visit www.BuilderSocialMedia.com to connect with buyers online!

BuilderConsulting.com - Building Better Websites and Online Solutions since 1995
913-814-8844 Office

Being Posative Leads to Success...in Business & Life

I have considered writing about this for several weeks though until today I felt it was more of a personal mission than a Blog worthy message. When I arrived at work today there was an email from a builder in Texas inquiring about website services and online marketing. The email had the company name, website address, phone number, name and details of when the builder wanted a new website launched (60 days) so I picked up the phone and called him to find out more about his business and how we may assist.

The first questions I ask anyone is "how did you find our company?" to which his reply was "another website company trying to sell me a website gave me your name". He further elaborated that the sales person from the other website company had been so persistent and gone on for weeks about Builder Consulting that he simply had to go look us up on the Internet and find out what would cause someone to be so insecure they had to name another company, by name, as someone they "better not work with..." although he had never heard of our company or mentioned our name previously.

After spending a few minutes online researching website development firms and specifically our firm since he had been told by a sales person NOT to contact us he was comfortable enough to send an email request through one of the 12 websites he found pertaining to our company to speak with someone himself. When we spoke he was clear about his business needs and goals, inquired if we knew the other company (at which point I shared I knew who they were but would rather speak about how Builder Consulting can provide solutions than gossip about another firm) and we proceeded with a 30 minute conversation about his business.

By the end of the conversation the company on the other end of the phone became a customer requesting an agreement to begin working with Builder Consulting. He stated openly that the other company he had been speaking with was so negative and focused on why he should not work with other companies, while our conversation was simply about his business needs and what Builder Consulting would do to assist him.

The culture of a business or individual shows clear to others, short term gains may be made through negative marketing or slanderous claims about companies that may be considered competitors but those gains will never last. When a company we have never spoken with contacts us and becomes a customer simply because someone was so scared of trying to sell their work based on quality, service, results and innovation then it becomes quite clear that happiness in business and life ultimately determines success.

If an individual or business needs to say bad things about another to sell their products or services then they simply must not have a good enough product or service to be sold on its own standing - most companies are smart enough to realize this.

Robert 'Dot Com' Jackson
http://www.BuilderConsulting.com
913-814-8844 Office

Building Better Websites and Technology Solutions Since 1995

Customer Satisfaction Suffers From Poor Communication

Scott Sedam, president of True North Development, says that one of his associates likes to greet hotel desk clerks and others he meets in his travels with the observation that, “I’ll bet you have communication problems here.”
The matter-of-fact declaration establishes instant rapport and people are often taken aback by the insight. But Sedam says that what may seem like a Kreskin trick is actually no magic. In any company or corporation, he explains, “miscommunication is the default option.” That’s why it’s so important to make improving communication a goal for your business, says Sedam, a business management trainer and quality consultant to the home building industry.
Prerequisite to Customer Satisfaction
Averting miscommunication and disconnects at the front end of your business is a prerequisite to lasting customer satisfaction at the back end, Sedam says.
Focus on purchasing and estimating, operations, design and sales, and other critical communication points, he advises. “You can’t leave communication as an ad hoc system,” he says. “Behind each and every interface with a customer lies internal communication, systems and structures” that can ensure satisfaction or guarantee complaints.
Poor or missing communication not only causes mistakes, it can slow production, he adds.
Steve McGee, a consultant in the areas of trade contractor and employee performance improvement with Unify International, says that one study of a builder found that construction superintendents are spending more than a third of their time decoding start and options packages. This is at a time when they are supervising more homes under construction than ever, facing more inspections, overseeing more options, participating in more buyer/builder meetings and training less qualified workers.
Builders and remodelers have been taking a number of steps to improve both their internal communication and their communication with customers, including structured meetings, practices related to scheduling, and software development and use.
NAHB members can read more about these and other innovative home building business management practices by going online to www.nahb.org/biztools.

NewHomesMarketing: NAHB Reports Sales Slow but Inventory Drops

NewHomesMarketing: NAHB Reports Sales Slow but Inventory Drops

New Homes Market Slowing Down?

Nationwide the new homes, building and real estate market seems to be slowing down compared to recent years. In Kansas City the builders and real estate companies listed on www.KansasCityBuilders.com are seeing regular visits from home buyers (some of the builders show over 60,000 views online this year alone). The market is slowing down compared to record sales the past few years where most builders had little marketing due to demand.

Real estate companies and builders who have professional websites such as those created by leading real estate website design company www.BuilderConsulting.com with the community mapping from www.InteractiveLotMaps.com are still seeing more potential buyers than those who have no website or may just be starting the process. Since a home is the largest investment anyone will ever make the buyers demand a professional, easy to navigate and easy to locate website to research the process, history and options.

Once builders or real estate companies reach buyers they need to be taught how to sell and manage the sales process to be effective. The leader in real estate sales training or real estate sales management training is Bob Schultz & The New Home Specialists www.NewHomeSpecialist.com located in Boca Raton Florida. With an effective website, Internet Marketing Campaign and proper sales training the slowdown in the market is an opportunity to expand business rather than lose it.

Is your Website Search Engine Friendly?

You may not even know that your website was supposed to be friends with the search engines. If you want prospects to easily find you when they go to search engines, like Yahoo, Google, and MSN, then your site needs to be optimized. These search engines rank your website and the pages within your site based on a changing set of criteria. Knowing exactly what they are looking for is quite often very difficult, and often an ongoing activity.

Search Engine Optimization (SEO) is the process of adding code and tags to a website with the goal of achieving a high rank on a search engine search results page when a prospect uses specific terms or phrases to find what they are looking for. Being search engine friendly is simply having a site that the search engines can find and index based on their own criteria.

There are typically 2 types of results on the main search engines; paid results and organic results. Getting listed at the top of the paid results is easy….pay more money than anyone else for that keyword phrase. Getting listed at the top of the organic results is not impossible as some Website and Internet Marketing companies claim. It could sometimes be cost prohibitive to spend the time and money it takes to achieve a top ranking.

There are some steps that you should take to make sure that your site is search engine friendly. One of the most important things you can do is to make sure each page within your website has a title that reflects the content of the page AND matches the search engine phrase you want to found when a prospect does a search. This is only one small and easy technique to get a higher ranking, but to get consistent results, you need to have an expert help you improve or maintain your rankings.